Education Opens up the Mind
Earning A Degree Is Not The Same As Gaining Skills. Start Your Digital Marketing Journey By Enrolling In The Best Digital Marketing Course in Gurugram.
This is what makes us excited & ongoing at Bold Branding
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Top Rated Academy
Gurugram’s first-ever elite institute with a curriculum covering each and every topic that ever existed in Digital Marketing Course.
Industry Expert Trainers
Trainers with industry experience of 5+ years who have trained more than thousand students to achieve a career in Digital Marketing.
Well Equipped Infrastructure
Located at one of the prime Location in Gurgaon equipped with a learning-oriented infrastructure designed for real-time exposure.
Boost Your Career by Learning Skills in High Demand
Features of Our Courses
Why Choose Us?
Every student who is the part of our community is like a family member to us, who sticks around and grow with the community.
We are fully wired to create and promote concepts that were not available until now, the concepts that are focused on hardcore skill-building and real-life aspects. Digital marketing which is all skill-based is not just super-relevant in the present, it’s the FUTURE!
If you want to survive in the real world and leave your mark on it you cannot do it without executing what’s relevant in the present and will be a big boom in the future.
Best Industry Leaders
Trainers with industry experience of 5+ years and who have trained more than thousand students to achieve a prominent career in Digital Marketing
Learn at Your Own Pace
In Classroom you can learn at your own pace with full practical Knowledge.
Professional Certification
🏆 Unlock new opportunities and showcase your expertise with our industry-recognized certificates! 🎓
Who Can Join this Digital Marketing Course?
Why to Join Digital Marketing Course as a Student/Job-Seeker?
- Immense High-Paying Jobs & Career Opportunities.
- Kick-start your Earnings from day one while Learning.
- Build a solid foundation of your career without any Degree.
- Showcase your talent & get paid more than in other Professions.
Why to Join Digital Marketing Course as a Business Owner?
- Better ROI as compared to traditional advertising.
- Reach a wider pool of audience in Less Expenditure.
- Create a winning identity for your Brand Online.
- Get targeted leads and increase your Sales Exponentially.
Why to Join Digital Marketing Course as a Working Professional?
- Get a chance to steal the most Paying Jobs in Industry.
- Opportunity to achieve instant hike in the current Salary.
- Jobs with More Flexibility & Creative Freedom.
- Opportunities to be Self-employed and earn as a Freelancer.
Digital Marketing Course Modules
In this course you will learn by practically applying all the 30+ modules and 2 Surprise Modules, starting from creating a tech-free website to promoting your brand digitally. Let’s take a deep dive into what you will be exploring in our digital marketing course curriculum.
- What is Marketing?
- Understanding Marketing Process
- 7P’s of Marketing.
- B2B vs B2C Marketing
- What is Digital Marketing?
- Why Digital Marketing wins over Traditional Marketing?
- Understanding Digital Marketing Process
- What is Branding?
- What is Graphic Designing?
- Graphic Designing Tools
- Design your Logo
- Design your Resume
- Design a Web-Banner
- Design a Letter-Head
- Design a Business Card
- Design a Business Flyer
- Design an E-Book
- What Is Event Marketing?
- Why Is Event Marketing Important?
- Types of Events
- How to Measure Event Marketing Success?
- How to Promote an Event on Social Media?
- 5 Event Marketing Mistakes to Avoid
- What is Domain?
- What is Sub-Domain?
- What is Hosting?
- Types of Hosting
- Different Plans of Hosting
- What are TLD’s and Domain Extensions?
- Shared Hosting Vs Dedicated Hosting
- Introduction to Websites
- Difference between Website and Blogs
- Importance of Websites
- Building a wireframe for the Website
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to WordPress
- Free Themes v/s Paid Themes
- What are Plugins? Importance of Plugins
- Page Builder Plugin – Elementor
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
- How to Create E-Commerce Website?
- Blog Websites
- Personal Websites
- Corporate Website
- News Websites
- Introduction to Blogging
- Evolution of Blogging
- What is a Blog?
- Who is a Blogger?
- Why Blogging? – Importance of Blogging
- Different Blogging Platforms
- Who can Blog?
- Blog Topic Ideas
- Types of Blogs
- Essential Tools for Blogging
- What makes a Good Blog
- Examples of Good Blog
- How to promote your Blog?
- How to convert Blog into Business?
- What is Email Marketing?
- How Email works?
- Types of E-mail
- What is ‘Bounce’?
- What is Spam?
- Tricks to land in inbox instead of Spam Folder
- What is Single Opt-in and Double Opt-in?
- Types of Marketing E-mailers
- Basic Automation Strategy
- Types of Automation in Email Marketing
- A/B Testing and Reporting
- How to create List & Audience for Email
- Email Automation Tools
- Upsell Automations
- What is Search?
- What is Search Engine?
- What is Search Engine Optimization?
- Types of Search Engines and How it Works
- Popular Search Engine
- What a Search Engine Do?
- White Hat, Black Hat, and Grey Hat SEO
- SEO Techniques
- Different types of SEO
- What is Google Crawler/Bot?
- On-page SEO and its steps
- What is Page rank and its importance
- Off page SEO and Strategy
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- Title Tag, Meta Description, Anchor Links, Header Tags
- Image and Video Optimization
- What are Backlinks? How to build an effective Backlink Strategy
- Do’s and Dont’s of Link Building
- What is Local SEO? How it works
- Business listing on GMB (Google My Business)
- Google Search Console
- Understanding Webmaster guidelines and use-cases
- Sitemap Submission
- Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
- What is AMP (Accelerated Mobile Pages)?
- SEO Site Auditing
- What is the Knowledge Graph?
- What are the Featured Snippets? Types of Featured Snippets
- How to rank in the Featured Snippets?
- Page Speed Optimization
- What is Social Media?
- What is Social Media Marketing?
- Top Social Media Activities
- Organic vs Paid Social Media Marketing
- Social Media Strategy
- 6 Primary categories of Social Media
- Difference between Profile, Page, and Groups
- Types of Facebook Groups
- Facebook for Business
- How to optimize Facebook Business page?
- What are Facebook Insights?
- Analyzing Facebook Insights
- How to plan a content calendar for your Business?
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook pixel? How to integrate it?
- How does Pixel work?
- Types of Facebook Audience
- Facebook Ads – Best Practices
- Facebook Business Manager
- Facebook Ads for Local Business
- Facebook Ads Analysis & Reporting
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- What is IGTV?
- Why IGTV?
- How to optimize IGTV Video
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
- Tools for creatives and stories
- Tools for Scheduling post
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Types of Posts on Linkedin
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Company Pages on Linkedin
- Company Page Analytics
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisations
- Youtube Video Manager Features
- Overview Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
- Understanding Adwords Algorithm
- How does adwords rank ads?
- Understanding Adwords algorithm (adrank) in detail with examples
- What is quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding Bids
- Introduction to Search Network
- Importance of Quality Score and Ad Rank
- Campaign Structure and its importance
- Understanding Campaign Goals to reach business objectives
- Campaign Settings
- Types of Bidding Strategies
- Types of Ad-copies
- Ad-Extensions
- Keyword Planner
- Keyword Research for Google Ads
- Setting-up a Search Campaign
- Ad scheduling and Budgeting
- Keyword Match Types and its importance
- Setting up Conversion Tracker
- Search Term Report
- How to use auction Insights for Competitor Analysis?
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
- Introduction to Display Network
- Targeting Options in Display Network
- Ad Formats in Display
- Campaign goals
- Display Ads vs Video Ads
- Campaign Settings
- Types of Bidding Strategies
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
- Types of Ads on Youtube
- Types of Video Ads
- Skippable v/s Unskippable Ads
- Bidding Strategies
- Campaign Settings and Features
- Campaign Optimisation
- Campaign Analysis and Reporting
- How to create & Set up Mobile App Campaign
- What are Shopping Ads?
- Who can do Shopping Ads?
- Benefits of Shopping Ads
- How shopping ads work
- What is a Google Merchant Account?
- Setting-up a Google Merchant Account
- Importance of product feed and how to create and update?
- Setting up Shopping Campaigns
- Campaign Analysis & Optimization
- Remarketing v/s Dynamic remarketing
- Setting-up Remarketing Tags
- Creating Remarketing Lists
- How to create a remarketing campaign for Search, Display and Video Ads?
- How to Set up Performance Max Campaign
- How to Setup a GMB Listing
- Navigation of GMB Dashboard
- GMB Ranking Factors
- What are Citations?
- How to Boost GMB Profile?
- Handling Reviews- Positive & Negative
- Local Ads from GMB Dashboard
- Google Algorithm Updates that affects GMB Profile
- Introduction to Web Analytics
- Importance of Web Analytics
- Embedding tracking code on a website
- Difference between Account, Property, and Views
- Defining KPI’s
- Measuring KPI’s
- Real-time data tracking
- Understanding Consumer Behaviour through Audience Insights
- Customer Lifetime Value Metric Report
- Understanding Acquisition Channels
- Analysing and Understanding Website Insights
- Linking of other accounts
- Importance of Campaign URL Builder and its usage
- Defining Goals, Conversions & Events
- Multi-channel funnel and E-commerce Tracking
- Difference between Properties & Views
- Creating Views
- Applying Filters to Views
- Creating Custom Alerts
- Custom Reports and Dashboards
- Using Web Analytics Data to come up with future marketing strategies and plans
- Google Analytics account set-up for a website
- Understanding Consumer Behaviour through Audience Insights
- Introduction to Affiliate Marketing
- What is Affiliate marketing and how it works?
- Difference between Advertiser, Publisher and Affiliate networks
- How to make money through Affiliate Programs?
- How to sign up for Affiliate networks and Integrate with a website?
- What are the Pre-requisites for Affiliate Marketing?
- Top affiliate marketing platforms in India
- How to create an effective affiliate Strategy?
- Affiliate Marketing Secrets
Earn money with website monetization from Google AdSense
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile Marketing
- Key industry terminology
- Creating mobile website through WordPress
- Using tools to create mobile websites
- Using tools to create mobile app
- Advertising on Mobile (App & Web)
- Targeting ads on Apps
- Targeting ads via Location
- Targeting ads on Search Engine
- Content Marketing on Mobile
- Mobile strategy-segmentations option targeting and differentiation
- Uploading mobile App in Play Store and App Store
- ASO [App Store Optimisation – App SEO]
- Keyword Research
- Importance of Video Content
- Types of Videos
- All that goes into making a Video
- Video Creation and Editing – Level 1
- Video Creation and Editing – Level 2
- How to shoot your own Video?
- Practical Assessment – Creating a Video
- How to prepare for Google’s Exam?
Surprise Modules
Testimonials
Trusted by Thousand of Students
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★★★★★ 5/5
200 Ratings
Google Reviews
"I had an exceptional experience at the Bold Branding Academy! The instructors were knowledgeable and passionate about the subject matter. They provided practical insights and real-world examples that helped me grasp complex concepts easily. The course structure was well-designed, covering a wide range of topics in digital marketing. I feel confident in applying the strategies and techniques I learned here to my professional career. Highly recommended!"
★★★★★ 5/5
Harshit Sachdeva
"Attending the Digital Marketing Course at Bold Branding was a game-changer for me. The comprehensive curriculum and hands-on approach allowed me to develop a deep understanding of various digital marketing channels. The trainers were not only experts in the field but also excellent communicators. They patiently answered all our questions and encouraged interactive discussions among participants. Thanks to this institute, I now feel equipped to tackle the challenges of the digital marketing landscape with confidence."
★★★★★ 5/5
Hanuj Kukreja
"I can't speak highly enough about the Bold Branding Academy's commitment to excellence. From the moment I enrolled, the staff was incredibly helpful and responsive. The course content was regularly updated to reflect the latest industry trends, ensuring we received the most relevant and up-to-date information. The practical projects and case studies provided valuable hands-on experience, bridging the gap between theory and application. I'm grateful for the skills and knowledge I gained through this institute, which have undoubtedly bolstered my career prospects."
★★★★★ 5/5
Ankit Kapoor
"Choosing the Bold Branding Academy for my professional development was an excellent decision. The program was structured in a way that accommodated both beginners and experienced marketers, making it accessible to all levels of learners. Moreover, the networking opportunities provided by the institute allowed me to connect with like-minded individuals and industry experts, fostering a supportive learning community. I wholeheartedly recommend this institute to anyone seeking to enhance their digital marketing skills."
Satyam
★★★★★ 5/5